Kids and Safety
This project showcases my work in design, development, and marketing to transform an idea into a functional, user-friendly platform.
It provides education and safety resources for parents, babysitters, and professionals.
The project was Pro-Bono and ended in February 2025.
How I helped build a Platform for Child Safety
Conducted market research to understand the audience’s needs.
Designed a seamless user experience.
Developed a modern website for online and in-person training.
Crafted a marketing strategy to maximize visibility.
Implemented email marketing campaigns to drive awareness and retention.
{ Market Research }
Identifying a market opportunity in Child Safety Training in Greece
Through market research, I identified a significant gap in Greece: no platforms offered child safety seminars tailored for parents, babysitters, educators, and security professionals.
This revealed an opportunity to create a solution that addressed key challenges:
Parents and caregivers lacked access to reliable training.
Busy schedules made attending in-person seminars difficult.
Professionals required specialized training, but existing options fell short.
{ Approach }
How I combined research, UX design, development, and marketing to create a user friendly eShop for child safety education.s essential, together with a promotion plan for Social media organic search.
By understanding these challenges, I created a platform with flexible online and in-person seminars, making child safety education easy to access and suitable for everyone.
{ User Personas & Stories }
Finding the target audience
Parents
Parents need flexible, reliable child safety training that fits their busy schedules and provides practical, actionable advice.
Security Professionals, VIP - Bodyguards
Security professionals working with high-profile clients need advanced child safety training to manage security risks in vulnerable or high-risk situations.
Babysitters
Babysitters seek affordable, specialized child safety courses, including CPR and emergency training, to build their credibility and trust with parents.
Educators
Educators require child safety seminars focused on classroom settings and emergency preparedness to ensure a safe learning environment for their students.
Childcare Centers and daycares
Childcare centers need group training seminars for staff on first aid, emergency procedures, and child safety regulations to ensure a safe environment for children.
Community Organizations / NGOs
Community organizations require affordable, scalable child safety training programs for groups that can be delivered to a wide range of caregivers and educators.
{ Branding }
Starting with the logo
The logo for our child safety education platform features hands protecting a child, symbolizing care, security, and trust. The soft pink color was chosen to appeal to our primary audience, women, particularly mothers, and caregivers, with a touch of warmth, empathy, and protection.
Hands forming a protective shield
Flexible Design and adaptable to various colors and formats.
Created in Illustrator: Scalable for high-quality use.
Color Versatility: Primarily pink, but can be customized for different uses.
Multi-Platform Use: Works across digital and print materials.
Symbolism: Represents hands protecting a child, symbolizing safety and care.
Simple & Impactful: Clean design that's easy to recognize and understand.
Logo as a stamp
Designing the logo was a challenge because we wanted it to be exceptionally simple while retaining its powerful message.
It needed to work seamlessly in a single color to allow for versatile applications, including use as a stamp. Balancing simplicity with meaning, we created a design that is clear, impactful, and adaptable, ensuring it conveys safety and care in any format.
{ The platform }
www.kidsandsafety.gr
Wireframing the vision
The first step in building the webstore was to draft a clear plan on paper, mapping out the user journey and key elements of the website.
Using wireframes, we visualized the layout, structure, and functionality of the eShop to ensure an intuitive, user-friendly experience.
Building with Shopify, and challenges
After selecting Shopify as the platform, I chose a theme that aligned with the eShop’s vision and started adding content.
For more functionality, I integrated several apps, more than initially thought, to meet the platform's needs.
Launching in the Greek market added its own set of challenges, including adapting to local preferences, regulations, and user expectations.
Enhancing the experience with extras
To elevate the eShop’s functionality and user experience, we integrated additional apps. These included tools for creating a professional and engaging profile, an active calendar for scheduling seminars, and a subscription system to offer flexible payment options. These enhancements ensured a seamless and user-friendly experience tailored to our audience's needs.
Personalized Accounts for Enhanced Customer Experience
I chose CustomerHub, an innovative app from Australia, to elevate customer accounts on my Shopify store. CustomerHub offers a seamless way to create personalized, feature-rich accounts that enhance user experience and drive engagement.
Why I Chose CustomerHub
Customization: It allows me to design tailored account dashboards that meet my customers' specific needs.
Engagement Boost: Features like wishlists, loyalty programs, and custom forms make the shopping journey more interactive and memorable.
Operational Efficiency: Tools like subscription management and order tracking streamline backend tasks, letting me focus on growth.
Great customer service <3
Seamless recurring memberships for Shopify
I integrated Simplee Memberships, a premium app for Shopify, to implement subscription-based memberships. This app provides robust functionality tailored to Shopify’s ecosystem, enabling me to offer recurring memberships with ease.
And it is easy to implement a subscription model directly through Shopify.
Why I Chose Simplee app
Custom Style: The storefront widget adapts beautifully to my store’s theme and colors.
Shopify Checkout Integration: Built specifically for Shopify, this app supports Shopify Payments, PayPal Express, and other gateways.
Member Portal: Customers can manage their subscriptions effortlessly, including updating products, and billing info, or pausing subscriptions, ensuring long-term retention.
Great customer service <3
Engaging event management for Shopify
To bring a dynamic edge to my e-commerce project, I incorporated the Mahina Event Calendar, a Shopify app designed for creating, customizing, and showcasing events. This app allows me to engage customers by linking events directly to products and collecting RSVPs effortlessly.
Why I Chose Mahina Event Calendar
Ticket Sales Integration: Connect products to events and sell them as tickets, simplifying the purchasing process for customers.
Customizable Design: The app’s look and language can be tailored to match my store’s branding, for a cohesive experience.
Streamlined RSVP Management: Collect RSVP information and send custom email responses to participants.
Intuitive UI: The user-friendly layout makes creating and managing events quick and simple.
Testing and feedback
Once the first draft of the eShop was ready, we shared it with 40 users via email for testing. Their feedback was invaluable in identifying areas for improvement.
I also followed up with some users directly to discuss their experience and refine the UX, ensuring the platform was intuitive and user-friendly.
{ Social media & Marketing }
Building the online present and community
Simple posts now, engaging videos, tips, and podcasts coming soon.
We’ve launched a Facebook page, Instagram profile, and a growing Facebook group to connect with our community. TikTok and YouTube will follow soon
Social Media Strategy: Simple and clear
Our social media is simple and easy to follow, with clear information and a pink color theme. Right now, we focus on sharing useful posts that catch attention.
In the future, we plan to add videos from classes, tips about child safety, and advice for parents. We’ll also include podcasts and press stories to share even more helpful content about keeping kids safe.
