Rufus Airlines
Let the product shine!
Brand identity creation and strategy
UX design and user journey optimization
E-commerce content management and storefront design
Website development for seamless shopping experiences
Data-driven optimization
Panos Chasapis is a Greek photographer and stylist based in Amsterdam & Zurich.
He works for editorial and corporate clients in the Netherlands, Switzerland, and internationally.
His passion includes people photography, art, and storytelling. Through his social media presence on all social media platforms, he is targeting to reach all international audiences of photography enthusiasts.
Photography is, less luggage in your backpack, your favorite poet crumpled and ready to be reread at any “moment and a quote from the wonderful Yannis Behrakis head of the photography department of Reuters news agency in Greece who won the Pulitzer Prize in 2016: "A photograph can change the world, make it fairer
{ Approach }
Behind the brand …the artist
Panos is the brand.
They will book him because he is exquisite in what he does.
By creating Rufus Airlines, he wants to open his wings and reach everyone.
He wants his photos to be on the walls of your room, your office, and your business.
And because everyone knows Panos, his logo couldn’t be anything but him.
{ Logotype }
{ The idea }
Panos is constantly traveling around Europe.
He loves moving around with his bike. Amsterdam and Zurich are 2 cities where you can definitely do that if you love it.
And he does.
Cycling and taking photos, cycling and taking videos.
Always on the move, never in the same place.
{ Identity }
Photography for me is not about fancy cameras, tripods, and expensive editing programs.
{ The Shop }
Brief: I want a shop that is “me”, so I can share my love for photography with the whole world!