Hi! I'm Nadia
I’m a UX Design Lead, a builder, and eCommerce Content Manager, designing user-first experiences that look good, feel right, and actually perform.
I love designing user journeys from start to finish, always with the user in mind. My work is about making experiences feel effortless, enjoyable, and effective, whether it’s a website, an online store, or an email campaign. I create experiences that work, because the user comes first, but results matter too.
what I love doing
→ 20+ years in Brand design, development & strategy.
→ 15+ years in design & content management with a focus on UX.
→ 10+ years in eCommerce & multilingual platforms.
→ 10+ years in email marketing using HubSpot, Mailchimp, & Klaviyo.
→ 10+ years in SEO, paid media, & digital marketing strategies.
→ 10+ years in lifecycle product & marketing management.
→ 5+ years managing cross-functional teams.
Brand specialist
STRATEGY / MANAGEMENT / DESIGN / CONTENT / POSITIONING / IDENTITY
UX designer & Builder
LANDING PAGES / eSHOPS / SHOPIFY / SQUARESPACE / INTERACTIONS / EXPERIENCE / OPTIMIZATION
→ 15+ years in design & website - eShop building, with a focus on branding and UX.
Passionate about building user-first, mobile- and SEO-friendly digital experiences that enhance usability and keep people coming back.
Building meaningful brands that feel clear, consistent, and designed to connect.
Social media specialist
ORGANIC - ZERO CLICK / CONTENT / COMMUNITY / ENGAGEMENT / META / LINKEDIN / STRATEGY
360 marketeer
CREATOR / MANAGER / STRATEGIST / OPERATIONS / EMAIL / SEO
15+ years in content creation, design, strategy, management, and marketing on social media.
Skilled in brand design, content management, digital marketing, web design, SEO, reporting, project & product management, email marketing, & social media strategy.
Content manager
eCOMMERCE - INTERNATIONAL TEAMS: CONTENT / WORKFLOWS / ASSETS / STRATEGY / OPTIMIZATION
→ 5+ years managing international cross-functional teams.
I lead remote, multicultural teams and oversee projects from start to finish, ensuring that communication flows smoothly, teamwork is effective, and results exceed expectations.
Community lead
ENGAGEMENT / EVENTS / MODERATION / CONTENT / WORKSHOPS
I love working with diverse markets, languages, and vibrant people from around the world, building inclusive teams and fostering collaboration across cultures, projects, and stakeholders.
15+ years on creating, managing and developing communities for Greek expats and professionals.
Project manager
eCOMMERCE: PLATFORMS / SALES / OPTIMIZATION / INVENTORY / PERFORMANCE
MARKETING: CAMPAIGNS / EMAIL / SEO / CONTENT / STRATEGY
→ 10+ years in lifecycle product & marketing management.
Product manager
STRATEGY / ROADMAP / LAUNCHES / OPTIMIZATION / LIFECYCLE
With a calm and adaptable approach, I maintain smooth communication across teams, freelancers, developers, and product managers, ensuring everyone stays on the same page from start to finish.
what people say about me.
“Nadia is one of the best graphic designers I know. She is friendly, talented and great professional.”
# Nektarios V., Photographer, UK
“She is a kind, positive and good humoured person, with a sense of responsibility and entrepreneurship towards work that is remarkable.
She has a deep knowledge about digital marketing, SEO, and everything related to onpage optimization.
She is used to deep diving and solving problems in creative ways, and both the team and partners are very satisfied about her findings and valuable recommendations.”
# Alexssandra M., Team Leader + eCommerce owner, Spain
“I had the pleasure of working with Nantia during her time at HP, and I can confidently say that she is an exceptional professional.
Nantia's attention to detail and dedication to her work are truly impressive. She is a very responsible person who makes you trust her work 100%. She is able to deliver results under pressure and collaborate effectively with colleagues and clients alike.
Nantia's positive attitude and professionalism make her a pleasure to work with, she is a person that you definitely want in your team!”
# Chara T, Business Development Lead, Greece
“Nadia is very talented, reliable and professional. Also very fun to work with. She combines the creativity of the graphic designer with the strategic long-term view of a marketeer. Also a great listener!”
# George A., Solution Architect, Netherlands
a glimpse of my journey.
2024 to 2026
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I specialize in creating high-converting eCommerce experiences through Shopify. With a strong focus on design, user experience, and functionality, I manage the full eCommerce lifecycle, from store setup to optimization. I ensure that every element of the store is aligned with brand identity, customer needs, and business goals to drive sales and growth.
Key Skills
Business Plan Development
UX Design & Webshop Launch
Project Management
Product Strategy & Development
Marketing & Product Alignment
Product Lifecycle Management
Email Marketing Campaigns & Automation
Webshop Content Management
Feature Management & Product Updates
What do I do at U Need a Site
Designing high-converting, user-friendly eShops with Shopify, landing pages & emails that drive results.
∙ Optimizing stores for growth & user experience.
∙ Enhancing UX/UI to improve usability & optimize the customer journey for conversions.
∙ Lead global teams of designers, developers, & marketers.
∙ Providing eCommerce strategy & consulting to maximize conversions, & expand into new markets.
2023 to 2024
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I created engaging eCommerce experiences and drove product strategies that delivered results. With expertise across the entire product lifecycle, I ensured every detail aligned with customer needs and business goals.
Key Skills
Business Plan Development
UX Design & Webshop Launch
Project Management
Product Strategy & Development
Marketing & Product Alignment
Product Lifecycle Management
Email Marketing Campaigns & Automation
Webshop Content Management
Feature Management & Product Updates
What did I do there
Jimmy Joy (Oct 2023 – Sep 2024)
Content Manager for a nutritionally complete food brand, focusing on:Brand strategy and development
eCommerce content management and UX
A/B testing and optimization
Product lifecycle and marketing management
Content direction and creation
Social media strategy and organic content management (Zero-Click content)
Ensuring guidelines and compliance
Obenan (May 2023 – Oct 2023)
Lifecycle Marketing Manager, responsible for:Product lifecycle and marketing management
Creative strategy and branding
Market research and analysis
Defining and refining product offerings
Developing initial marketing strategies, including plans for multilingual markets
Organizing collaboration between marketing and sales teams
2022 to 2023
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I managed and optimized e-commerce content for HP partner eCommerce shops across four different markets in the EU. Focusing on data analysis, SEO, and content strategy, I delivered insights and created strategies that improved online visibility and performance.
Key Skills
Content Management
Data Entry & Analysis
Data Visualization
SEO & E-commerce Optimization
Reporting & Performance Tracking
Product Listing Optimization
Cross-Functional Collaboration
What did I do there
Webhelp – Spain (Remote)
E-Commerce Partner Content Specialist (Jan 2022 – Apr 2023)Managed and optimized e-commerce content for HP partner eCommerce eShops across four different markets in the EU
Conducted data entry, analysis, and visualization to provide actionable insights for business improvements
Implemented SEO strategies to increase organic traffic and optimize product listings for search engines
Reported on key performance indicators (KPIs) and collaborated with cross-functional teams to refine strategies
Collaborated with marketing, sales, and product teams to align content with business objectives and customer needs
2012 to 2021
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I created and managed impactful brands, optimized e-commerce strategies, and drove customer engagement through effective content and digital marketing. With expertise in design, social media, SEO, and email marketing, I designed strategies that aligned with business goals and customer needs.
Key Skills
Brand Design & Management
E-commerce Strategy & Optimization
Project Management
Web Localization & UX Design
Email Marketing & Automation
Social Media Strategy & Management (Paid & Organic)
Content Creation & Digital Marketing
SEO & Search Engine Optimization
Cross-Functional Collaboration
What did I do there
Twenty3 – Amsterdam Area, Netherlands (Remote)
Brand Designer & Lifecycle Marketeer (Mar 2012 – Dec 2021)Led brand design and development, ensuring consistency across all platforms and marketing channels
Managed and optimized e-commerce strategies to drive growth and improve user experience
Oversaw web localization efforts to adapt content for international markets
Created and executed email marketing campaigns, driving engagement and conversions
Developed social media strategies and managed both paid and organic content across platforms
Crafted content for various marketing channels, including blogs, newsletters, and social media posts
Implemented SEO strategies to boost organic traffic and improve search engine rankings
Designed user experiences (UX) for websites, ensuring seamless navigation and customer satisfaction
Managed projects and coordinated cross-functional teams to meet deadlines and achieve business objectives
2005 to 2012
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I helped brands grow by creating strong identities and executing marketing strategies that connected with audiences. From graphic design to campaign management, I crafted meaningful experiences that drove results.
Key Skills
Brand Strategy & Development
Digital & Traditional Marketing
Advertising Campaign Design & Execution
UX/UI Design
Graphic & Web Design
Branding & Identity Creation
Packaging Design
Market Research & Consumer Insights
Cross-Platform Advertising
Product Management & Strategy
Client Collaboration & Stakeholder Presentations
Creative Direction & Content Creation
Email Marketing & Newsletters
Focus Group Management
Team Leadership & Project Coordination
Where did I work?
Paramount Advertising (2010 – 2011)
Brand Designer & MarketeerDesigned graphics for websites, newsletters, and other media
Developed and implemented marketing strategies across digital and traditional channels
Collaborated with external agencies, production companies, and designers
Advanced Advertising (2007 – 2010)
Graphic Designer, Product ManagerDeveloped branding and identity strategies for clients
Designed marketing materials including websites, banners, and newsletters
Conducted market research, organized focus groups, and delivered presentations to stakeholders
Led product management efforts for clients like PLUS Supermarkets and ALDI Hellas
Creative Graphic Designer (2005 – 2007)
Designed and developed brand identities
Created and executed advertising campaigns across multiple platforms
Specialized in packaging design for consumer products
2001 to 2005
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I brought magazine concepts to life with strong creative direction and eye-catching design. I ensured every issue told a compelling story while maintaining consistency and quality across print and digital platforms.
Key Skills
Creative Direction & Concept Development
Magazine & Editorial Design
Layout & Typography
Photoshoots & Visual Storytelling
Branding & Visual Identity
Client Collaboration & Advertisement Design
Pre-Press Preparation & Print Management
Project Coordination & Team Leadership
Marketing Communications & Design Consistency
What did I do there
MOTOR PRESS HELLAS – Thessaloniki, Greece
Creative Director (2003 – 2005)
Developed and implemented design themes and concepts for each magazine issue
Ensured alignment with quality standards and brand identity across print and digital editions
Directed layout, design, photoshoots, and client advertisements to deliver visually cohesive content
Magazine Designer (2001 – 2003)
Designed the visual layout for a weekly magazine (128 pages per issue) and additional publications
Managed the print process, including pre-press preparation, printer coordination, proofing, and retouching
Created the overall look and feel for marketing communications, ensuring brand consistency
my toolkit
From design to strategy, I’ve got a toolkit full of programs that help turn ideas into reality, and whatever I don't know yet, I'm always ready to learn!