Irinis
Re-branding
Brand design
Content creation
Strategy and development
Social Media management
Irini Toufexi is a Greek / Dutch translator and consultant, for more than 15 years, based in the Netherlands.
She was born in Greece, in the beautiful Crete, and since her love for Greece is great, she decided to expand and introduce traditional products from her place, in the Netherlands.
She wanted to create and build a brand that could connect both services.
{ Approach }
When your brand is you
Irini was born in Crete, Greece, and moved to the Netherlands in her teens. She has a great love for her birthplace and if you meet her, you will immediately feel that refreshing Cretan temperament.
One of the most famous ancient Cretan discoveries is Phaistos Disc, a disk of fired clay from the Minoan palace of Phaistos on the island of Crete. The unique character of the Phaistos Disc stems from the fact that the entire text was inscribed in this way, reproducing a body of text with reusable characters.
This type of alphabet, “Grammiki A”, in which the text is written on Phaistos disk, could not be deciphered until today.
{ Moodboard }
{ Identity }
Crete, and it’s ancient alphabet
Irini needed a very simple and identifiable logo, which would not be binding and could be used from a card to a website, even on a product label.
It had to reflect her personality, her great love for Crete and Greek history, and the range of her abilities, and be able to connect totally different products, without being confusing.
{ Cards and Stationery }
{ Social media }
{ Instagram }
Dreamy Greek destinations, for your eyes only!
An Instagram account that you would like to check every day!
Through a simple but stable setup, it promotes her services, greek and Dutch art, greek and Dutch history, greek cuisine, and landscapes and places from Greece and the Netherlands.
{ Greeks products project }
